Word on the docks at the Fort Lauderdale Show was that you needn't wait till St. Petersburg to get your boat show fix again, as Yachting Magazine would be hosting an event in Palm Beach. Yachting Magazine started the event, with a more intimate setting, only 500 people invited.
Hosted at the beautiful new Palm Harbor Marina, the Yachting Life show will feature as many as 50 premium yachts, along with showcases for lifestyle and luxury brands, creating an engaging environment for guests. Access will be by invitation only, creating a very targeted audience that assures participants reach only the best prospects.
Though this sounds to be driven by land-based advertisers (Corum watches, St. Croix beverages seemed to be headline sponsors), I assure you that there were plenty of boats there. A few FMYC friends in attendence included the brand new 78 Vicem Cruiser, also the Hargrave "Sassy", and the 130 Westport "Constellation" (which we got a full tour of; very nice!).
It is good to see a new venue being introduced to the calendar, and Mr. David Carr with Yachting Magazine said they will be planning on future events on the East and West Coast, but also the Midwest. Fun Fact, Michigan is their 4th largest state by readership.
Be sure to look out for more of these "Private Yacht Showcases" as a way to see the boats without having to deal with the strollers and the boat show crowds.
Link, contact info: David Carr, Events Manager Tel: 954.594.7655 • E-mail: firstname.lastname@example.org