|From MIBS Press|
The West Marine green product of the year is ... the Black Tip Catch and Release Recompression Tool. It's designer Ace Calloway is a charter captain in Alaska. He created the recompression tool in order to allow fish to return to their native waters, rather than catching them and forcing decompression so the fish cannot return home. Chuck Hawley, VP of product information, shared that Calloway had perfected the device through much trial and error.
This is the second year running that West Marine is presenting the Green Product of the Year Award. West Marine's requirements for the innovative product of the year follow: is the product innovative; does the product have a widespread application; does the product have a gotta-have-it feel. A panel of experts in all areas of the field scour the market to find the most innovative product. They narrow the field to 4-5 products and from there they test all the products to determine which is worthy of their award of $10,000.