First Mate Yacht Care has had a very busy winter! In addition to our boat show schedule, taking care of our Florida customers, doing work in Michigan storage buildings, and growing our Ohio operation, we have been updating a lot of things under the hood for ALL of our great customers.
One major area of focus has been upgrading and improving our accounting and scheduling systems. All estimates and invoices are now just a click away in email format (no more downloading pdfs!) and can easily be paid instantly via credit card. You will be able to access all of your estimates/invoices/payments in one spot! Our new process will ensure you get all of your invoices in an accurate and timely fashion.
Another area of intense focus has been retaining and hiring great staff. To this end we have started an internship program to provide a hands on learning experience for our staff who are interested in how to run a small business. “Team Intern” will be blogging their experiences from the summer on their blog, so be sure to check it out! If you have a special task or advice you want to give to our interns (we’ve got 5 of ‘em!), let us know, we’ll be happy to send them your way! We are also excited to announce in mid November Lewis Butler, who helped found First Mate, rejoined the staff on a limited part time basis.
Cosmetically, we have been doing a bit of work as well! We've got a new logo that we are really excited about. While we love our original logo, it was difficult to screen print and embroider due to the level of detail and number of colors. We've retained our fonts and colors with a new clean and simple look. The website has also gotten a fresh coat of wax. We wanted our homepage to be more visually rich, and for navigation to the information most people need to be just a few clicks away. It is also very easy for us to embed videos as well (our Youtube channel has over 90,000 views!).
There are a few more exciting announcements we have yet to make public, so stay tuned. It is going to be a great summer!